HDFC is India’s ‘most valuable brand’, in top 100 of list dominated by Google, Apple

HDFC Bank has been ranked as India’s “Most Valuable Brand for the 5th consecutive year in a survey conducted by Kantar Millward Brown,

HDFC Bank has been ranked as India’s “Most Valuable Brand for the 5th consecutive year in a survey. Image: PTI

HDFC Bank has been ranked as India’s “Most Valuable Brand for the 5th consecutive year in a survey conducted by Kantar Millward Brown, a group company of global communication services behemoth, WPP. Known as the ‘2018 BrandZ™ Top 75 Most Valuable Indian Brands’ the survey values the HDFC Bank brand at $21.7 billion, a 21% increase over the previous year.

“Trust is an important key driver of brand value, with its impact on corporate performance a key theme in this year’s BrandZ ranking. This is exemplified by HDFC Bank, which continued to build trust by clearly communicating the benefits of its products to consumers and delivering differentiated financial services offerings consistently and repeatedly,” wrote BrandZ in its editorial on HDFC Bank.

HDFC Bank’s brand value has grown consistently over the past five years, from $ 9.4 billion in 2014 to $ 21.7 billion in 2018. This year the study covered 1,20,000 Indian brands across 414 categories with insights from 3.1 million consumers.

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“A booming economy and an increasingly digital world are re-shaping India’s brand landscape and creating new opportunities. Brands that get it right, regardless of whether they are established players or newcomers are reaping the rewards. However, there is no room for complacency in this fast-paced environment where so many ambitious companies are ready to rise to the occasion,” said David Roth, CEO EMEA and Asia, The Store WPP about this year’s ranking in a press release.

HDFC Bank is also the only Indian brand to be featured in the BrandZTM Top 100 Most Valuable Global Brands ranking released recently by WPP group company Millward Brown. The Bank moved up 3 notches up to #60 from its last year's rank of #63. The prestigious list is topped by Google. Other brands in the top 10 are Apple, Amazon, Microsoft, Tencent, Facebook, Visa, McDonalds, Alibaba, and AT&T in that order.

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