Godrej Appliances provides mini-refrigerators to Mumbai’s dabbawalas
Indian manufacturer and home appliances brand, Godrej on Tuesday announced a partnership with Mumbai’s Dabbawala Association to extend its support to their Rotibank initiative as a part of #UnHungryIndia campaign.
“Godrej Appliances is supporting this initiative through customised cycles fitted with Chotukool – a one-of-its-kind personal food and beverage cooler,” the company said.
The appliance is a compact, lightweight cooling device that can retain cooling for up to 3-4 hours even without electricity and remains compatible with portable inverters, car chargers and even external batteries, the company said.
“These customised cycles will help dabbawalas to store food on the go and also preserve it overnight thereby enabling and empowering them to efficiently run this unique Rotibank initiative and scale it up further,” the company added.
The Dabbawalas Association have been running the 'Rotibank' initiative since 2015 to prevent wastage of food and feed the underprivileged.
“As part of the initiative, leftover food from households, occasions like birthday parties and weddings are collected by the dabbawalas to be distributed to the under-privileged living on the streets. Nearly 400 dabbawalas are dedicatedly working round the clock to pull off this non-profit initiative in addition to their routine work,” the report said.
Commenting on the occasion, Kamal Nandi, Business Head & EVP, Godrej Appliances, said, “Mumbai Dabbawalas are doing tremendous work in feeding the underpriviledged. As a company that deals in appliances and promises brighter living, we are glad to be a part of such social initiatives which can contribute towards reducing hunger amongst the larger underprivileged sections of society.”