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Thums Up News
Coca-Cola to launch state-specific fruit beverages
Fri, Feb 23, 2018
Beverages major Coca-Cola, as part of diversifying the product portfolio in the country, would look to launch variants in the fruit beverages category that would be specific to each state, a top official has said.
Coca-Cola India to launch Thums Up globally
Fri, Feb 02, 2018
Beverage major Coca-Cola today said it is planning to take the home-grown carbonated cola brand Thums Up to South East Asia before launching it globally.
Coca-Cola India expects Thums Up to be USD 1 bn brand in 2 years
Tue, Nov 21, 2017
Coca-Cola India said the company, along with partner bottlers, will invest suitably in enhancing the brand, launching new packs, expanding distribution and augmenting manufacturing capacity to increase sales of Thums Up by 2020.
Why celebrities have turned the tables on brands by ending their endorsements
Sun, Sep 17, 2017
Virat Kohli took a surprising decision to choose to not renew his deal with Pepsi as he said he would not endorse any product which he would not use.
Thums Up: Can Ranveer Singh stir up a toofan like Salman Khan?
Wed, Dec 28, 2016
It definitely looks like the brand wanted to try something different, something toofani in this ad film. But has it succeeded?
Ranveer Singh replaces Salman Khan as face of Thums Up campaign
Mon, Dec 26, 2016
The new Thums Up campaign has been conceptualised by team Leo Burnett.
Brand Mascots vs celebrity endorsements: At 50, Salman Khan has aged but Amul girl hasn't
Fri, Oct 28, 2016
Amul girl, with all her wit and cheeky commentary on social and political views, carries on unhinged.