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Coca-Cola to launch state-specific fruit beverages

Coca-Cola to launch state-specific fruit beverages

Fri, Feb 23, 2018

Beverages major Coca-Cola, as part of diversifying the product portfolio in the country, would look to launch variants in the fruit beverages category that would be specific to each state, a top official has said.

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Coca-Cola India to launch Thums Up globally

Coca-Cola India to launch Thums Up globally

Fri, Feb 02, 2018

Beverage major Coca-Cola today said it is planning to take the home-grown carbonated cola brand Thums Up to South East Asia before launching it globally.

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Coca-Cola India expects Thums Up to be USD 1 bn brand in 2 years

Coca-Cola India expects Thums Up to be USD 1 bn brand in 2 years

Tue, Nov 21, 2017

Coca-Cola India said the company, along with partner bottlers, will invest suitably in enhancing the brand, launching new packs, expanding distribution and augmenting manufacturing capacity to increase sales of Thums Up by 2020.

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Why celebrities have turned the tables on brands by ending their endorsements

Why celebrities have turned the tables on brands by ending their endorsements

Sun, Sep 17, 2017

Virat Kohli took a surprising decision to choose to not renew his deal with Pepsi as he said he would not endorse any product which he would not use.

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Thums Up: Can Ranveer Singh stir up a toofan like Salman Khan?

Thums Up: Can Ranveer Singh stir up a toofan like Salman Khan?

Wed, Dec 28, 2016

It definitely looks like the brand wanted to try something different, something toofani in this ad film. But has it succeeded?

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Ranveer Singh replaces Salman Khan as face of Thums Up campaign

Ranveer Singh replaces Salman Khan as face of Thums Up campaign

Mon, Dec 26, 2016

The new Thums Up campaign has been conceptualised by team Leo Burnett. 

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Brand Mascots vs celebrity endorsements: At 50, Salman Khan has aged but Amul girl hasn't

Brand Mascots vs celebrity endorsements: At 50, Salman Khan has aged but Amul girl hasn't

Fri, Oct 28, 2016

Amul girl, with all her wit and cheeky commentary on social and political views, carries on unhinged. 

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