We target double-digit growth in the first two years, says Juergen Hase, CEO, Unlimit

Reliance Anil Dhirubhai Ambani Group (ADAG) on Tuesday announced the launch of launch of 'Unlimit', which is a strategic partnership with Cisco Jasper to provide Internet of Things (IoT) services to enterprise customers across India.

“The outlook for IoT services in India is virtually UNLIMITed, with the number of connected devices projected to rise from 200 million today to around 3 billion by 2020, and revenues set to increase from $5.6 billion today to $15 billion in 2020, and the revenues set to increase from $5.6 billion today to $15 billion in 2020,” said Amitabh Jhunjunwala, Group Managing Director, Reliance Group.

Zeebiz team spoke to Juergen Hase, CEO of Unlimit on its offerings to enterprises in India, its revenue target, sectors they are looking at, pricing of its services and more.

Why did Reliance decide to partner with Cisco Jasper?
With the IT center there are going to be 20 or 30 partnerships to take it forward. Like a Formula 1 car just having the best wheels does not make it great, it is the overall car partnerships. The Cisco Jasper platform is the state-of-the-art system. We have chosen them (Reliance ADAG) because many companies around the world are using Cisco Jasper and are looking for someone that offers them in India.

What is the IoT services pricing in India?
We are offering packages which is three dimensional. One part is data volume, the next is per SIM, how many SIMs you need to take. If you are asking for 10 SIMs or 10,000 SIMs and each SIM has 5MB or 500MB, it depends on your need. The third is your contract. If your contract is for 3 months or 3 years it will have an impact on your pricing.

Are there any companies that have already signed up for Unlimit services? Which are companies?
We have two companies on board already. One is Ziacom and the other is Trimax.

What are the sectors that you are looking at targeting in India?
Some of the big sectors are which Reliance is catering to, like the energy sector, healthcare, insurance, etc. We are also looking to target the automobile and logistics sectors. We are looking at the automobile sector which will be a large customer base for us.

What are you doing to make yourself known in the Indian market?
We have to be near to the customer, so we are planning many roadshows in the region to address all the enterprise customers sector by sector. There could be a round table with the finance sector or manufacturers or service organisations. We are also using existing channels of the Reliance Group as it has a huge sale force and why not use them? We have our existing sales channels in the Reliance Group, we have internal customers and all the OEMs will come via Cisco Jasper.

Is Unlimit planning to make use of Reliance Jio through its partnership with Reliance Communication?
Sure, it makes sense. You need best coverage and if you think of a connected car in the mid term no one is thinking of 2G. You need a hotspot in a car, for this you need 4G.

What is the revenue target that you are looking in the next year?
If you Nasscom it has predicted a 28% growth year on year. We will target a double digit growth in the first two years. We want to make money in the first few years, and are here not only to invest.