New Maruti Suzuki Dzire achieves fastest 3-lakh unit sales mark in history; here are details
The ’s all-new Maruti Suzuki Dzire has sold over record 3-lakh units in just 17 months. The third-generation Dzire was launched in May 2017.
The ’s all-new Maruti Suzuki Dzire has sold over record 3-lakh units in just 17 months. The third-generation Dzire was launched in May 2017. The top reasons that have attracted Dzire customers include the authentic sedan style and looks, coupled with comfortable drive and seating, Maruti, which is India's largest passenger carmaker, said.
Around 75 percent of the customers are pre-decided to buy Dzire when they visit Maruti Suzuki showrooms, it was revealed. The all-new Dzire offers an irresistible package with latest technologies such as the SmartPlay infotainment system compatible with Android Auto and Apple CarPlay, the company statement said.
Over 25 percent of customers have opted for top-variants; nearly 20 percent have chosen automatic. R S Kalsi, Senior Executive Director (M&S) at Maruti Suzuki India said: “We launched the new Dzire with smooth sedan styling, plush and roomy interiors, superior overall comfort and advanced safety features. The sales of new Dzire shot up by 28 percent compared to the previous generation car.”
The new Dzire meets the aspirations of young and indulgence seeking Indian customer. The testimony to it is 25 percent of customers have opted for the top variants, which are loaded with new features, Kalsi said.
The hugely popular Auto Gear Shift (AGS) technology is available on more variants of the Dzire, starting from the V trim up to Z and Z+. Nearly 20 percent of buyers have chosen the automatic variant, Kalsi added.
In terms of design, the car has been given a new look.