Apple, Salesforce team up to bring Siri to more business apps
Apple and Salesforce both have huge ecosystems of third-party software developers. About 20 million developers make software for Apple devices, most of them focused on the consumer, while Salesforce has about 5 million developers who tap into its back-end systems to build business applications - a market that Apple has been expanding into through deals with International Business Machines, Cisco Systems and Accenture.
In exchange, Salesforce is building tools so companies that tap into its back-end systems can make better use of Apple-specific features like Siri. Image source: Reuters