Setback for WhatsApp users? As Facebook integrates apps, big disappointment likely

IANS | Jul 11, 2020, 04:34 PM IST

WhatsApp has so far been a great experience for billions of users globally where there are no ads in-between chats, no distractions like promoted posts and in-app pop ups, but an integration with the rest of Facebook family of apps may mar the beauty of this end-to-end-encrypted mobile messaging platform.

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Facebook inches closer to integrate all his services

Facebook inches closer to integrate all his services

The world of social media is soon going to change as Facebook CEO Mark Zuckerberg inches closer to fulfill its dream of integrating all his services into one cross-platform movement of personal data among Facebook, Messenger, Instagram and WhatsApp. Photo: Reuters

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Facebook CEO Mark Zuckerberg vs WhatsApp Co-founders

Facebook CEO Mark Zuckerberg vs WhatsApp Co-founders

Both WhatsApp co-founders -- Brian Acton and Jan Koum -- have quit a couple of years back over alleged difference of opinion with Facebook CEO Mark Zuckerberg over data privacy, encryption and issues line monetizing the platform, which they always wanted to remain free from distractions and work like a pure, independent chat experience. Photo: Reuters

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WhatsApp co-founders speak against Facebook move

WhatsApp co-founders speak against Facebook move

In an interview with Forbes, Acton explained that a disagreement on monetising WhatsApp was the reason he quit Facebook and gave up $850 million on the table. Both Acton and Koum never wanted WhatsApp to become a platform full of ads, tweak its encryption standards or merge it with other apps. Photo: Reuters

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What Zuckerberg wants post-integration of Facebook services?

What Zuckerberg wants post-integration of Facebook services?

Zuckerberg has revealed his plans to integrate its chat services to let billions of users message one another across platforms. Calling it a long-term project, Zuckerberg had said the cross-app functionality will happen in 2020 or beyond. Photo: Reuters

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Integration benefit that Zuckerberg is looking at

Integration benefit that Zuckerberg is looking at

The move will let the social networking giant tout higher user engagement to advertisers, further ramping up its advertising division that has taken a hit in recent days as more and more brands leave the platform over its inaction to check harmful posts especially from the political leaders. Photo: IANS