ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • MSME Summit
  • Trending News
    • Viral News
    • Travel
    • People
    • Entertainment
    • Sports
  • More ...
    • VIDEOS
    • PHOTOS
BREAKING NEWS
  • Independence Day 2022 Celebrations: HIGHLIGHTS - KNOW TOP POINTS, IMPORTANT QUOTES, BIG STATEMENTS
  • PM Narendra Modi's Panchpran - 15th August - five pledges that will make India a developed nation in 25 years
  • Independence Day 2022: What PM Modi said on launch of 5G mobile services in his I-Day speech
  • Independence Day 2022: PM Modi dons white turban with Tricolour stripes in tune with Har Ghar Tiranga | PICS
  • Dividend stocks, bonus share, stock split: IRCTC, Info Edge, BPCL among 17 shares to remain in focus this week |Full list
Read in App
Business News » Technology News

Google plans new browser tools on privacy, ad transparency

Alphabet Inc unit Google in the coming months plans to introduce new internet browser tools to limit how users` web activity is tracked by advertising companies and give them greater insight into why certain ads are shown to them.

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Google plans new browser tools on privacy, ad transparency
"Our experience shows people prefer ads that are personalized to their needs and interests - but only if those ads offer transparency, choice and control," said Prabhakar Raghavan, Google`s senior vice president for ads and commerce. Image source: Reuters

Alphabet Inc unit Google in the coming months plans to introduce new internet browser tools to limit how users` web activity is tracked by advertising companies and give them greater insight into why certain ads are shown to them, the company announced in blog posts on Tuesday.

"Our experience shows that people prefer ads that are personalized to their needs and interests - but only if those ads offer transparency, choice and control," Prabhakar Raghavan, Google`s senior vice president for ads and commerce, said in one of the blog posts.

The tool would enable users of Google`s Chrome browser to delete cookies, which are virtual tracking chips that some companies use to document browsing behaviour, without having to also remove cookies that enable easy log-ins to websites, Google said. It added that it also would restrict some possible methods websites may use to circumvent the new tool.

A separate add-on, which will work in multiple browsers, will list the companies involved in delivering an ad to a user, including intermediaries between the advertiser and publisher, Google said.

Google announced several other new privacy controls and policies at its annual developers` conference on Tuesday, at a time when increased public scrutiny is forcing greater transparency in Silicon Valley.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Google
Written By: Reuters
Updated: Wed, May 08, 2019
09:13 am
Reuters
RELATED NEWS
Google Doodle celebrates India's Independence Day 2022 with special flying kite GIF Google Doodle celebrates India's Independence Day 2022 with special flying kite GIF
Google Home app revamp: Tech giant invites suggestions from users - here's how you can participate Google Home app revamp: Tech giant invites suggestions from users - here's how you can participate
Google down: Global outage! Google's search engine not working for thousands of users Google down: Global outage! Google's search engine not working for thousands of users
Google foldable smartphone Pixel Fold likely to feature ultra-micro-hole camera set Google foldable smartphone Pixel Fold likely to feature ultra-micro-hole camera set
'Azadi Ka Amrit Mahotsav' programme: Google launches 'India Ki Udaan' to mark 75 years of Independence 'Azadi Ka Amrit Mahotsav' programme: Google launches 'India Ki Udaan' to mark 75 years of Independence

LATEST NEWS

Government appoints 37 new High Court Judges ahead of 15th August, Independence Day 2022

20 lakh jobs for Bihar youth: CM Nitish Kumar makes this big announcement on Independence Day

Bank holiday today: List of days when banks will remain closed in your state in August

PM Narendra Modi's Panchpran - 15th August - five pledges that will make India a developed nation in 25 years

Mahindra unveils five Electrifying SUVs in India - Check full detail here

Independence Day 2022: Ticolour hoisted at Idgah Maidan in Bengaluru for 1st time since 1947 amid tight security

Stock market: Rakesh Jhunjhunwala demise, Syrma SGS Technology IPO among 8 triggers to watch out for this week

2022 Mahindra Scorpio Classic price to be revealed this week: Check date, features and how to book test drive - details

Independence Day 2022: How India can provide solution to global warming, other environmental issues - PM Modi decodes

Ashish Kacholia portfolio stock: After falling by 29% in one year, this kitchen appliances stock can surge up to 43%

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
© 2022. India Dot Com Private Limited. All Rights Reserved.
LIVE TV