LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » Small Business News

Start-ups in India: This novel partnership is trending right now

India is a global hub for start-ups in 2017 news. What is trending right now is a novel partnership between start-ups and corporates, both within and between sectors, and this trend is expected to gain a lot of momentum. In India, it is already a widespread phenomenon termed as ‘corporate venturing’.

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Start-ups in India: This novel partnership is trending right now
Start-ups are founded on the premise of providing solutions to market demand where gaps exist and creating markets for accessible solutions. Image courtesy: Reuters
Updated: Sat, Oct 20, 2018
06:53 pm
ZeeBiz WebDesk
RELATED NEWS
Baidu-backed online tutor Zuoyebang seeks new funding at $10 billion valuation - sources Baidu-backed online tutor Zuoyebang seeks new funding at $10 billion valuation - sources
IIT Madras start-up develops smart dustbin system to prevent COVID-19 spread IIT Madras start-up develops smart dustbin system to prevent COVID-19 spread
Microsoft 'ScaleUp' nurtures 18 startups in 12 months Microsoft 'ScaleUp' nurtures 18 startups in 12 months
Arjun Kapoor aims to bring change towards gender parity with Foodcloud startup Arjun Kapoor aims to bring change towards gender parity with Foodcloud startup
Boost for startups in India: VC firm Accel Partners raises $550 million for new fund Boost for startups in India: VC firm Accel Partners raises $550 million for new fund

India is a global hub for start-ups in 2017 news. What is trending right now is a novel partnership between start-ups and corporates, both within and between sectors, and this trend is expected to gain a lot of momentum. In India, it is already a widespread phenomenon termed as ‘corporate venturing’.

It would not be an exaggeration to say that most start-ups cherish an ambition to become a sector leader or evolve into a corporate house. Indeed, many global conglomerates today started out as a family start-up.

However, the road to becoming a corporate house is long and arduous, and if there is an opportunity along the way to establish your presence, why not take it? This is precisely the thinking being adopted by many start-ups in India now to withstand the many changes in the external environment and become a well-oiled self-sustaining business operation at every stage of growth

Start-ups are founded on the premise of providing solutions to market demand where gaps exist and creating markets for accessible solutions. This premise makes the advantages for a collaboration with corporates abundantly clear: partner with a market leader who has no dearth of capital or resources.

Whether you are a start-up or a corporate, innovation and new markets are key, and start-ups can offer corporate these avenues. Collaboration can take on multiple forms — a direct client-service provider relationship, a structured programme with many start-ups on the same problem, providing grants to relevant start-ups, etc.

For corporates, collaborating with start-ups helps them navigate an ever-changing landscape and try out newer business models while their own proven business models may not have yielded desired results. Such partnerships also help them explore newer solutions on a smaller scale, maintain their leadership position, and also offers them the competitive edge by partnering with the innovation leader in their sector. 

Market leaders such as M&M, Unilever, Viacom, Axis Bank and HDFC Bank have already been working with a number of start-ups under different arrangements or programmes. For example, M&M has partnered with Ola and Scoot Networks (US-based).

M&M will provide 40,000 cars over two years to Ola, which means lower acquisition costs and expedited scaling up, whereas, for M&M, Ola offers the competitive edge to stay close to the market disruptor. Tata Motors has also partnered with a couple of start-ups such as Mobiliya and MapMyIndia. YES

Bank has partnered with wallet start-up, Phone Pe, a Flipkart company, opening itself up to the 70 million plus customers of Flipkart and associated companies. Speaking of structured programmes, HDFC Bank chose some 30 odd start-ups from a bunch of 105 to offer market-linked innovative solutions in marketing, quality assurances, and payments, sparking an ‘Appathon’ from rival ICICI Bank to source fintech partners as well.

Watch this Zee Business video here:

HDFC Bank’s Partners include Senseforth Technologies, NotifyVisitor, Bug Clipper and Tapits Technologies.  These partnerships help start-ups refine their business models and access bigger markets while also potentially getting regulatory help from the corporate market leaders who know the regulators and are already aware of the nuances.

Let’s also not forget that some, if not several, of these start-ups initially sourced their top brass and investors from market leaders, which is now a coup for them when it comes to establishing contact through a visible and trusted face with the corporate house. 

What is absolutely clear is that corporates cannot afford to ignore learning about what start-ups in their sector are producing or innovating, and would be better off collaborating rather than being taken by surprise by losing a share of the market.

Bhaskar Majumdar, The writer is managing partner, Unicorn India Ventures

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Start upsIndian startups
RELATED NEWS
Baidu-backed online tutor Zuoyebang seeks new funding at $10 billion valuation - sources Baidu-backed online tutor Zuoyebang seeks new funding at $10 billion valuation - sources
IIT Madras start-up develops smart dustbin system to prevent COVID-19 spread IIT Madras start-up develops smart dustbin system to prevent COVID-19 spread
Microsoft 'ScaleUp' nurtures 18 startups in 12 months Microsoft 'ScaleUp' nurtures 18 startups in 12 months
Arjun Kapoor aims to bring change towards gender parity with Foodcloud startup Arjun Kapoor aims to bring change towards gender parity with Foodcloud startup
Boost for startups in India: VC firm Accel Partners raises $550 million for new fund Boost for startups in India: VC firm Accel Partners raises $550 million for new fund

LATEST NEWS

Aadhaar card-based driving licence service: Check step by step guide to renew your driving licence online without going to RTO

Elijah Wood, Cate Blanchett set to reunite as ''Lord of the Rings'' turns 20

7th Pay Commission latest news today: Big Holi gift for Central government employees! Center issues this notification on 7th CPC leave rule

Reliance Jio low-cost laptop 'JioBook' that runs on Android coming soon; Here's all you need to know

Call of Duty Mobile vs Garena Free Fire comparison: Here's all you need to know about these battle royale games

CBSE Board Exam 2021: Class 12 students, check CBSE scheme of studies; Don't miss out

ICICI Bank follows SBI, Kotak Mahindra Bank, HDFC Bank, cuts home loan interest rate

IRCTC Share Price Outlook: Anil Singhvi predicts Rs 2500 target, lists out reasons to buy

Gold Price Today 04-03-2021: EXCLUSIVE! Yellow metal may slide below Rs 44,000; check this money making idea

SBI preferred - Morgan Stanley upgrades Bank of Baroda, Punjab National Bank, Bank of India, Canara Bank

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved