Entrepreneurship Drive Celebrates the Risk Takers With Business Showers
Entrepreneurs are expected to have a strong demeanour, and showing vulnerability is considered taboo. They are expected to fake it till they make it, also known as ‘impression management’ by psychiatrists.
Some say, emotions should not be mixed with work, sounds delightful to hear, but is that really possible? Nowadays, one’s work determines a lot about their mental, emotional and physical health. If one finds a job that they love or one that is closely related to their interests, it can make a world of difference, especially now, when competition is rising and industries are far more complex and dynamic. Otherwise, it becomes mentally and physically tiresome. Difficult work environments can also lead to stressed, anxious and depressed minds. Not everyone can easily block out work, post-work hours.
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In such a scenario, entrepreneurs have absolutely no rest, even if they are not physically present at their workplace, mentally, they always are. Entrepreneurs are expected to have a strong demeanour, and showing vulnerability is considered taboo. They are expected to fake it till they make it, also known as ‘impression management’ by psychiatrists. While there is no concrete data to correlate mental health to entrepreneurship, the shocking deaths of tech entrepreneurs Ilya Zhitomirskiy (Founder, Diaspora, social network) and Aaron Swartz have brought forward a harsh reality. However, at the end of it all, these sad instances have encouraged a few individuals to come forward and share their struggles with mental health.
Entrepreneurs live highly stressful lives, filled with uncertainty, exhaustion, followed by the constant fear of failure which in turn calls for increased caution. Starting a new venture is close to having a baby. It is perhaps a 24-hour job. Businesses, whether start-up or big scaled can be burdensome and the ecosystem, not always encouraging. In such cases, incubators and accelerators play an indispensable role by providing the required support. They help in building the business enterprise by making the situation a little less ordeal.
Led by Aditi Jaiswal, Mumbai based Entrepreneurship Drive is into integrated consulting, business solution services and deal advisory. They support new businesses with end to end enterprise solutions. From marketing, e-commerce specialisation, adding verticals, building a complete product line to global strategic alliances, the list goes on. It is customised for each business according to its phase and market. Companies like Entrepreneurship Drive, bring in a vast range of expertise and pivot new businesses into bigger enterprises. Being updated with trends, giving a third-person perspective and knowing how to leverage the strengths of a new business at the right place at the right time gives businesses mentored by Entrepreneurship Drive an upper hand in the market.
Some of us may recall the concept of a business shower from Elon Musk’s tweet, which said "Instead of a baby shower, let's host business showers. When a friend starts a business. We all come together, celebrate them, and bring resources for their business.’ Entrepreneurship Drive is putting this into practice in India by hosting its first-ever business shower at the Radisson Hotel for Sanjay Pawah, on August 27, 2021. Sanjay Pawah is the owner of A.P. Engineering Works. Entrepreneurship Drive has helped him pivot his SME business as well as coaching business. Sales at SME doubled in the last 5 months,
similarly the coaching business has increased 5 times in the last 5 months. The shower will connect Sanjay with other high performing startups, entrepreneurs, investors and industry leaders. Satish Kataria, who was the Investment head with 2 VC Funds, the pioneer in revenue based funding and crowdfunding in India will also be gracing the event. He is the Lead for Partnerships & Investments at Entrepreneurship Drive.
The business shower will have ice-breaker sessions as well, aimed to lighten the atmosphere. The line-up starts with a business-centric, stand-up comedy set, followed by a storytelling session, by 4 extraordinary entrepreneurs, mentored by Entrepreneurship Drive. They will share their stories about their 4 disruptive businesses, to inspire the other entrepreneurs present.
A peek into the event, one of the entrepreneurs who will be sharing her story is Bhagyashree Soni, Founder, Cambio, a premium menstrual hygiene product. Bhagyashree comes from a traditional Marwari family and talking about menstrual hygiene was not an easy conversation to bring up but her vision kept her determined and going. Bhagyashree lost her grandmother to cervical cancer caused by a lack of good quality, feminine hygiene products and this set her on a very important mission for all of womankind.
Aditi Jaiswal, Entrepreneurial Specialist & Founder of Entrepreneurship Drive says, “It takes a lot to create a disruptive business. Visionaries with groundbreaking ideas are rarely born. It is our duty as a society that we help them grow, reach their set milestones and celebrate them. A business shower is very similar to a baby shower, except it celebrates your venture which, as most entrepreneurs will agree, is like a baby. A business like a baby can be overwhelming - financially, emotionally, with a requirement of many intellectual resources. Entrepreneurship Drive ensures mentoring and consultation so businesses can fall back on and depend on a team of solid experts.”
(Disclaimer: Brand desk content)
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