Brandpreneur Arghya Sarkar begins expansion of Recruitment Mantra Brand Management Institute using the franchisee model pan India
Brand management is a convoluted concept for many marketers who only rely on sales and marketing tactics to grow a business.
"A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another." - Seth Godin
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Brand management is a convoluted concept for many marketers who only rely on sales and marketing tactics to grow a business. There is a stark difference between growing a business and a brand because the latter requires extreme patience along and is rewarding in the long run. Marketers tend to look for short-term growth by only focusing on sales without building a relationship with the customer. This oversight is the primary cause of weak reputation and negligible customer engagement which slowly devours the business from the inside. Brandpreneur Arghya Sarkar aims to solve this uncertainty and lack of information among marketers and marketing aspirants with the help of his Recruitment Mantra Brand Management Institute that sheds light on the untapped potential of brand management, and how it can help the digital marketers usurp the competition by winning the hearts of their customer base while earning their loyalty.
Recruitment Mantra Brand Management Institute is a long-awaited dream of the founder of the widely used recruitment portal, Mr. Arghya Sarkar. He has toiled for years to fulfill the aim of creating a learning program that actually helps marketers to solve the most common yet seemingly complex aspect of branding and marketing. The Recruitment Mantra Brand Management Institute offers brand development courses such as brand management, market research, advertising management, and a few other correlated courses that are unheard of, in most training institutes. Mr. Arghya Sarkar wanted to solve this inadequacy of skillset in the marketers, which is why designed the curriculum by studying and refining the orthodox methods which are used to teach marketing, even today.
Mr. Arghya Sarkar understands that to spread awareness and nurture young marketers about brand management, there has to be a Recruitment Mantra Brand Management Institute in every city of the country. It is the primary reason why he has opened doors for franchise distribution of Recruitment Mantra Brand Management Institute, in order to make it accessible for every eager individual who aims to dive deep into brand management and other pivotal digital marketing skills. He says, "The idea behind allowing franchise allocation of Recruitment Mantra Brand Management Institute is not fueled by monetary aspirations. Taking franchisee of Recruitment Mantra Brand Management Institute means shouldering the same responsibilities and to maintain the same quality of faculty as well as infrastructure. It is imperative to think that Recruitment Mantra Brand Management Institute is devised with a myopic vision of building adroit marketers that possess skills and confidence to bolster a brand's outreach and perception among the consumers. Another reason is to share my personal experience which is integrated into the courses present in the Recruitment Mantra Brand Management Institute. Failure is the biggest teacher and I want the courses participants to learn from them."
(Disclaimer: Brand desk content)
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