'96% sellers on social media platforms credit digital payments for their success'
Selling products on social media platforms like Facebook, YouTube, among others - has not only enabled growth for domestic small sellers but has also improved the financial health with 66 per cent merchants using social commerce to access a global consumer base, digital payment solutions provider Paypal said in its survey.
Merchants have higher confidence in social commerce with over 79 per cent of them selling through various social platforms. Image Source: Reuters