E-commerce major Amazon India today said it has partnered with the Karnataka government to help local start-ups sell online under its 'Launchpad' programme.
It had signed an MoU with the Karnataka Biotechnology and Information Technology Services (KBITS) in this regard, the company said in a release here.
As per the MoU, Amazon will work with the state agency to educate, train and enable select start-ups to sell their products to its customers across the country under its Launchpad program, the company said in a release.
Amazon Launchpad is the company's flagship programme dedicated to promote innovative products backed by technological excellence.
As part of this alliance, Amazon Launchpad as a 'Booster Kit Service Provider', shall provide a dedicated storefront on "http://www.amazon.in" and other services to all the shortlisted product start-ups including periodic support and services in improving their presence on the marketplace.
KBITS will share a database of product start-ups registered with the Karnataka Start-up Cell with the Launchpad team on a monthly and quarterly basis.
This would help them leverage Amazon's e-commerce expertise to help deliver their products to customers, it added.
"This initiative will help the start-ups in showcasing their product which will be available to the massive Amazon customer base across the country.
"We expect Amazon's Launchpad program to greatly boost the morale of young entrepreneurs and make them successful," state IT Minister Priyank Kharge said.
Through this programme, individual entrepreneurs, innovators and creators from across Karnataka can leverage the Amazon marketplace to increase the scale of their business and even get easy access to global markets, Amazon India Vice-President, Category Management Manish Tiwary said.
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