Salman Khan, Amitabh Bachchan to Alia Bhatt, Bollywood celebs give start-ups a big boost

May 21, 2018, 05:07 PM IST

Start-ups have found a new address to mine a whole new group of investors for funds. No, they are not private equity investors or venture capitalists but Bollywood stars! And what is more, they are no longer just brand ambassadors, they are playing a big role in  actually funding the ideas of entrepreneurs. From Salman Khan, Amitabh Bachchan to Shilpa Shetty, here are five celebrity investors who have invested in start-ups:


Alia Bhatt picked up a minority stake in fashion tech start-up StyleCracker. (Source: DNA)


Actress Jacqueline Fernandez invested Rs 3.5 crore in the cold-pressed juice brand RAW Pressery. (Image source: DNA)


Salman Khan came on board as a shareholder and brand ambassador of in 2012. (Image source: Reuters)


Notably, Amitabh and Abhishek Bachchan have reaped rich returns on their investments. The father-son duo, who had invested Rs 1.6 crore in 2015 in a cryptocurrency firm Meridian Tech Pte, reportedly made a cool Rs 112 crore by 2017 end. (Image source: Reuters)


Shilpa Shetty Kundra came on board as an equity investor in New Delhi-based mother and childcare brand Mamaearth. (Source: DNA)


And if Bollywood stars are present, can cricketers be far behind? Of course not!  Yuvraj Singh, through his investment fund YouWeCan Ventures, invested an undisclosed amount in the co-working start-up Gurukul and in the start-up solution provider Startup Buddy Services. (Image source: PTI)