India hates marketing updates via SMS! Here is proof

Most marketers are missing the mark in using marketing technologies to reach consumers via SMS, as just 2 per cent of consumers prefer to get marketing updates through this channel, according to a survey by global marketing firm Epsilon, a division of Alliance Data.

India hates marketing updates via SMS! Here is
Around 61 per cent of the consumers surveyed said that most marketing updates they receive by email do not offer anything that interests them. Image courtesy: Reuters

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