Health insurance: What do online buyers prefer
Nearly four out of 10 consumers, that is, 40% of those purchasing health insurance online prefer a minimum cover of Rs 5 lakh, according to a study.
![Health insurance: What do online buyers prefer Health insurance: What do online buyers prefer](https://cdn.zeebiz.com/sites/default/files/styles/zeebiz_850x478/public/2018/10/08/55153-insurance-pti.jpg?itok=ztg5Q3tU&c=ac83f34b40e4bc8abdd6dfb5abca35b0)
Nearly four out of 10 consumers, that is, 40% of those purchasing health insurance online prefer a minimum cover of Rs 5 lakh, according to a study by Policybazaar.com Product & Innovation Centre (PIC), indicating that the average health insurance has increased from Rs 2 lakh to Rs 5 lakh. The study took into account the buying behaviour of 10,000+ consumers purchasing health insurance online across 20 states.
Nearly 22% of those surveyed opted for Rs 3 lakh cover, while 12% opted for Rs 10 lakh cover. According to the study, those in the age group 26-45 years were the most active when it came to buying health insurance online. Of those surveyed, nearly 75% belonged to this age group.
Source: DNA Money
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08:59 PM IST