Amrita Rao: Earlier it was important to have talent, now there's talent management
Actress Amrita Rao says the concept of visibility for an actor has changed courtesy social media and talent management firms, as compared to the time she made her Bollywood debut in 2002.
Before the era of social media and PR machinery that we are seeing these days, an actor`s popularity and celebrity status was a byproduct of his or her talent, says Rao: Source: PTI