Online platforms capture 38% smartphone sales in India, Flipkart leads
According to Counterpoint Research`s "Market Monitor" service, Flipkart continued its dominance in the online smartphone market with 54 per cent share, with Amazon at second place with 30 per cent followed by Mi.com with 14 per cent market share.
)
04:51 PM IST
Driven by exclusive online launches and strong promotions, e-commerce platforms captured a record 38 per cent share of the total smartphone channels in India in the first quarter of 2018, a new report said on Friday.
According to Counterpoint Research`s "Market Monitor" service, Flipkart continued its dominance in the online smartphone market with 54 per cent share, with Amazon at second place with 30 per cent followed by Mi.com with 14 per cent market share.
Xiaomi led online platforms with a share of 57 per cent during Q1 2018, followed by Samsung (14 per cent) and Huawei (Honor) (8 per cent).
"The E-commerce segment grew faster than the offline segment during Q1 2018. While the smartphone shipments in offline segment declined by 3 per cent, online segment grew by 4 per cent (Year-on-Year)," said Karn Chauhan, Research Analyst at Counterpoint.
This was driven by the increase in the number of models launching on online platforms coupled with aggressive offers.
"Additionally, smartphone brands have now adopted a multi-channel strategy instead of relying on a single channel for distribution of their products and this has increased the competition over the past few quarters," Chauhan added.
Close to 30 exclusive smartphone models were launched in Q1 2018. Attractive full-screen displays, high capacity batteries and AI features like face recognition were key differentiators for new launches.
WATCH THIS ZEE BUSINESS VIDEO HERE
"In an effort to target first-time shoppers, both Flipkart and Amazon have scaled up their operations in recent quarters, especially in the smartphone segment which is a major value driving category for these platforms," said Tarun Pathak, Associate Director at Counterpoint.
Top online smartphones in Q1 2018 were Xiaomi Redmi 5A, Redmi Note 5, Redmi 4, Huawei Honor 9 Lite and Redmi Y1 respectively.
"Top five smartphones contributed to close to half of the smartphone shipments through online channels. Huawei Honor 9 Lite was the only model in top 5 slowing down Xiaomi`s full dominance," said the report.
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
)
Rs 30,00,000 Lump Sum Investment in Mutual Fund: In how many years can you create a corpus of Rs 1 crore, Rs 2 crore & Rs 3 crore at 12% annual return?
)
Shares to Buy: Analysts recommend largecap, midcap stocks for short-term gains; Hyundai Motor, RBL Bank on the list
)
8th Pay Commission Pension Calculations: How your Rs 20,200, Rs 25,250, Rs 34,000, and Rs 44,200 basic pension can be revised at 2.10-2.50 fitment factors (detailed charts)
)
From Viral Fame to Police Warning: How this Mumbai auto driver went from earning lakhs to back on the road
)
How a 29-KM expressway transformed Gurugram’s real estate; these 4 areas are now hotspots for millionaires
)
Gratuity Calculation: What will be your gratuity for Rs 55,000, Rs 75,000, and Rs 95,000 last-drawn salary after 9 years and 4 months of service?
)
7 Stocks to buy for long term: Analysts recommend largecap, midcap stocks; Axis Bank, Ambuja Cements on the list
)
Monthly Income from One-time Investment: How your Rs 15,75,000 lump sum investment can generate Rs 2,74,500/month payout for 30 years
04:51 PM IST