Nexa brings many new customers for Maruti but the task is still Herculean
To increase sales and reach this goal, the company plans to enhance purchase and ownership experience by 'enriching customer experience beyond showrooms' as well. “We will accurate new experience around fashion & lifestyle, music and travel. This experience will touch the lives of customers through international music festivals, fashion/styling sessions and long distance drives. Rather than limiting ourselves to selling cars, our aim is to forge relationships over the period of ownership,” added Kalsi.
The company claims that nearly half of customers who bought a premium car at Nexa were not Maruti owners earlier. Photo: Official Website