Monsoon prediction: FMCG makers expect spike in rural sales after IMD forecast

Monsoon prediction:  FMCG companies are expecting an improvement in the sentiment and a positive impact on demand growth in rural areas.  The government's move to focus on rural infrastructure projects and  decision  to hike minimum support prices of crops would also help them regain the momentum in rural sales

Monsoon prediction:  FMCG makers expect spike in
Monsoon prediction: Kolkata-based FMCG maker Emami, whose half of the revenue comes from rural sales, expects high double digit growth from these markets.Image source: Reuters

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