LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » Companies News

Love organic food? Now, just visit your neighbourhood Mother Dairy outlet

Leading milk supplier Mother Dairy has entered into Rs 4,000 crore organic food business as part of its strategy to diversify product portfolio. 

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Love organic food? Now, just visit your neighbourhood Mother Dairy outlet
Leading milk supplier Mother Dairy has entered into Rs 4,000 crore organic food business as part of its strategy to diversify product portfolio. Source: PTI
Written By: PTI
Updated: Wed, Dec 26, 2018
11:29 am
PTI
RELATED NEWS
On Makar Sankranti 2021, Mother Dairy rings in the New Year with 5 new packaged products — 2 sweets, 2 frozen vegetables, 1 immunity booster On Makar Sankranti 2021, Mother Dairy rings in the New Year with 5 new packaged products — 2 sweets, 2 frozen vegetables, 1 immunity booster
Here is why retail prices of Tomato skyrocketed to Rs 80-85 per kg - Check rates of Mother Dairy's Safal and Azadpur Mandi Here is why retail prices of Tomato skyrocketed to Rs 80-85 per kg - Check rates of Mother Dairy's Safal and Azadpur Mandi
Mother Diary looks beyond milk, enters bread category with aim to capture Rs 100 crore market Mother Diary looks beyond milk, enters bread category with aim to capture Rs 100 crore market
High demand for Safal fruits, vegetables helps Mother Dairy amid lockdown High demand for Safal fruits, vegetables helps Mother Dairy amid lockdown
Coronavirus India: Mother Dairy promises smooth supply amid fight against COVID-19 Coronavirus India: Mother Dairy promises smooth supply amid fight against COVID-19

Leading milk supplier Mother Dairy has entered into Rs 4,000 crore organic food business as part of its strategy to diversify product portfolio. The company is targeting a revenue of Rs 50 crore next fiscal and Rs 100 crore in 2020-21, Mother Dairy Fruits and Vegetables Director Saugata Mitra said.

To start with, Mother Dairy has launched its organic range of fresh fruits and vegetables and other kitchen ingredients under its horticulture brand Safal. The new range of products - labelled as 'Safal Organic' - is available in select 100 Safal booths across Delhi NCR.

"With this foray, the company aims to make Safal Organic a brand worth Rs 100 crores by 2021. Safal is looking forward to generate a revenue of around Rs 50 crores by fiscal 2019 - 2020," Mitra said.
Safal Organic will offer fresh organic fruit and vegetables sourced from about 500 farmers with certified organic farms across the states of Maharashtra, Himachal Pradesh, Sikkim, Madhya Pradesh and Uttarakhand.

A wide range of organic kitchen ingredients namely pulses, rice, spices, millets, dry fruits, wheat flour, besan, sugar, salt and flattened rice flakes (poha), have been introduced. Going forward, the company plans to further expand Safal Organic range by adding seasonal fruits and vegetables along with honey, rock salt and more varieties of whole spices and pulses.

Safal has set up a facility to handle organic produce at Mangolpuri in the national capital to ensure a distinguished supply chain as mandated in the regulations. The capacity of the newly established organic facility is around 15 tonne/day.

Safal's organic products are in compliance with the National Programme for Organic Production (NPOP), under the central government, and it also conforms to the Jaivik Bharat' initiative of FSSAI. Mother Dairy said the harvested produce is subjected to stringent testing for 127 pesticidal residues by accredited labs.

In addition, the logistics for organic is duly differentiated at all levels and processing too has been distinguished along with packaging storage and consumer touch-points to ensure compliance with laid norms. As part of its agronomic interventions, Mother Dairy is also advising and helping farmers in growing organic produce.

"The company is also looking to expand its retail channels going forward, with plans to launch the product range in general trade and modern trade by end of current fiscal, starting with Delhi-NCR," Mitra said.
Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB). 

It is a leading dairy player which manufactures, markets & sells milk and milk products, including cultured products, ice creams, paneer and ghee under the Mother Dairy' brand. The company also has a diversified portfolio with products in edible oils under the 'Dhara' brand and fresh fruits & vegetables, frozen vegetables, unpolished pulses, honey etc under the Safal brand.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Mother Dairy
RELATED NEWS
On Makar Sankranti 2021, Mother Dairy rings in the New Year with 5 new packaged products — 2 sweets, 2 frozen vegetables, 1 immunity booster On Makar Sankranti 2021, Mother Dairy rings in the New Year with 5 new packaged products — 2 sweets, 2 frozen vegetables, 1 immunity booster
Here is why retail prices of Tomato skyrocketed to Rs 80-85 per kg - Check rates of Mother Dairy's Safal and Azadpur Mandi Here is why retail prices of Tomato skyrocketed to Rs 80-85 per kg - Check rates of Mother Dairy's Safal and Azadpur Mandi
Mother Diary looks beyond milk, enters bread category with aim to capture Rs 100 crore market Mother Diary looks beyond milk, enters bread category with aim to capture Rs 100 crore market
High demand for Safal fruits, vegetables helps Mother Dairy amid lockdown High demand for Safal fruits, vegetables helps Mother Dairy amid lockdown
Coronavirus India: Mother Dairy promises smooth supply amid fight against COVID-19 Coronavirus India: Mother Dairy promises smooth supply amid fight against COVID-19

LATEST NEWS

Indian economy 2021: With 0.4% GDP growth in 3rd quarter, country out of technical recession

Apple, Croma join hands on Jobs'' birth anniversary

ISRO First Mission in 2021: Indian rocket to launch Brazilian satellite, PM Modi picture on spacecraft, space privatisation and more

7th Pay Commission Latest News: Check out these vacancies notified by UPSC; salary up to Rs 1,77,500 plus DA and other allowances

Covid 19 2nd phase vaccination drive from March 1: EXPLAINED! Who are eligible, required photo identity, advance self-registration—All you need to Know

Pensioners ALERT: RUSH! Last date to submit digital life certificate tomorrow—Avail doorstep service from SBI, PNB, BoB and other banks

IIT Bombay releases GATE 2021 answer key—This is how you can check and raise objection

Ind vs Eng: Jasprit Bumrah released from squad for fourth Test

Google fires 150 game developers hired for Stadia: Report

7th Pay Commission: CONFIRMED! 3% DA, DR hike for government employees, pensioners of THIS state from March 1

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved