ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Personal Finance
  • Markets
    • Stocks
    • Global Markets
    • IPO
    • Companies
    • Currency
    • Commodities
  • My Money
  • Web Stories
  • Calculators
    • Income Tax Calculator
    • Home Loan/EMI Calculator
    • Mutual Fund Returns Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • SIP calculator
    • Lumpsum Calculator
    • SWP Calculator
  • Videos
    • M Se Market
    • Jeb Zindagi Zaroorat
    • Light Camera Stocks
    • Tech Takes
    • Big Bulls Ka Nishana
    • Paisa Wasool
    • Commodity Ke MrityunjayMantra
    • The Right Property Show
  • Economy & Infra
    • Policy & Initiatives
    • Agriculture
    • Telecom
    • Aviation
    • Railways
    • Retail
    • Roadways
    • World Economy
  • Exclusive
    • Wealth Guide
    • Interviews
  • Auto
    • Cars
    • Bikes
    • Electric Vehicle
    • Commercial Vehicles
  • Tech
    • Mobiles
    • Gadgets
    • Reviews
    • Tips and Tricks
    • Apps
  • Real Estate
    • Home Buyers
    • Builders
  • Trending
    • Entertainment
    • Politics
    • Lifestyle
    • Travel
    • Sports
    • IPL 2023
    • Karnataka Elections 2023
    • Viral
    • Education
    • Jobs
Read in App
Business News » Companies News

Indian millennials driving innovation for us, says Samsung

Millennials are our core target audience because they understand advanced technology which drive us to push the envelope and bring out devices with top-notch specifications, a top Samsung executive said here on Friday.

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Indian millennials driving innovation for us, says Samsung
Earlier this year, the company launched `M` series smartphones aimed specifically at the millennials, which, according to the company, sold out immediately as soon as they were on sale on Amazon.in. Image source: Reuters

Millennials are our core target audience because they understand advanced technology which drive us to push the envelope and bring out devices with top-notch specifications, a top Samsung executive said here on Friday. Focused on the millennials, the company said it sold two million phones in its mid-price segment Galaxy A series in India in just 40 days starting March this year, earning a revenue of $500 million.

"Millennials are a very important constituent for us which constitute over 34 per cent of India`s population. Nearly 70 per cent of the total household income being generated in the country are contributed by them. "About 80 per cent of the collective Internet usage in the country comes from the Gen Z. They understand the technology so we are more than eager to meet their standards," Ranjivjit Singh, Chief Marketing Officer and Senior Vice President-Mobile Business, Samsung India told IANS. 

Earlier this year, the company launched `M` series smartphones aimed specifically at the millennials, which, according to the company, sold out immediately as soon as they were on sale on Amazon.in.  "Our millennials thankfully recognise many of the world`s-first innovations that we have brought in our premium Galaxy S10 series," Singh noted.

In a bid to cater to younger Indians, the company has launched a video-based campaign called "Ready India, Action".  As part of the campaign, participants are invited to record and share videos of their version of real India on Instagram with specific hashtags. The user-generated videos would then be shared on a Samsung India microsite.

Riding on the success of Galaxy S10 series, Samsung India saw a massive jump in market share in the premium smartphone segment in the first quarter of 2019 -- clocking 68.9 per cent market share (by volume) and 65.9 per cent (by value). In the month of March alone, the company clocked 76.5 per cent market share (by volume) and 77 per cent (by value) in the over-Rs 30,000 price segment in the country.

After losing out to Chinese smartphone maker OnePlus for three quarters in a row, Samsung regained the top spot in the Indian premium smartphone segment in the first quarter of 2019, said Counterpoint Research. The company is working hard on building millennial-friendly capabilities like "Live Casting" in its devices, said Singh.

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
SamsungIndian millennials
Written By: IANS
Updated: Sat, May 11, 2019
10:02 am
IANS
RELATED NEWS
Samsung Galaxy F54 5G launch on June 6: 108MP camera, nightography and much more - Details Samsung Galaxy F54 5G launch on June 6: 108MP camera, nightography and much more - Details
From Galaxy S23 to iPhone 14: 5 best compact flagship smartphones available right now From Galaxy S23 to iPhone 14: 5 best compact flagship smartphones available right now
Samsung Galaxy F54 with super steady OIS, Nightography feature in India this month Samsung Galaxy F54 with super steady OIS, Nightography feature in India this month
Realme 11 Pro 5G Series launch: Realme joins hands with Samsung to bring 200MP OIS camera for upcoming device Realme 11 Pro 5G Series launch: Realme joins hands with Samsung to bring 200MP OIS camera for upcoming device
Samsung Galaxy S23 lime colour variant launched: Own it at Rs 3,125 per month - Details Samsung Galaxy S23 lime colour variant launched: Own it at Rs 3,125 per month - Details

LATEST NEWS

Nvidia joins elite $1 trillion valuation club thanks to AI boom

Torrent Pharma Q4 results: Profit at Rs 287 crore, board announces 160% dividend

SBI Card plans to raise Rs 3,000 cr from debentures

Go First cancels all flights till June 4 citing operational reasons

India to host SCO Summit virtually on July 4

AstraZeneca Pharma India Q4 profit falls 34%; board recommends Rs 16/share dividend

RBI to expand CBDC pilot, includes more banks, locations

Rupee falls 4 paise to 82.67 against US dollar

Mazagon Dock dividend: Board announces Rs 6.86/share payout

HDFC Bank unveils new fixed deposit rates for customers today: Check details

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
© 2023. Indiadotcom Digital Private Limited. All Rights Reserved.
LIVE TV