ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Railways
  • World
    • Economy
    • Politics
    • Markets
  • Survey
  • videos
  • photos
  • More ...
    • VIDEOS
    • PHOTOS
BREAKING NEWS
  • Mahindra & Mahindra stock hits 52-week high as brokerages bullish on counter post Scorpio-N launch; check target prices
  • GST Council meet begins today: Know agendas of Finance Minister Nirmala Sitharaman's led two-day meeting
  • Security deposit on commercial LPG connection goes up by Rs 1050 for 19-kg cylinder; check new rates
  • Cash-starved Sri Lanka to end fuel duopoly to ease fuel shortages
  • Xiaomi 12S series set to launch with Leica cameras on July 4: Check key details here
Read in App
Business News » Companies News

India among fastest-growing alternative accommodation markets for Booking.Com

Alternative accommodation segment covers home-stays, hostels, apartments, villas, cabins, tree-houses, boats and bed and breakfast facilities, among others.

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
India among fastest-growing alternative accommodation markets for Booking.Com
Social media is a major growth driver for the tourism industry, especially in tier 2 and 3 cities Photo: Reuters

Travel portal Booking.Com has said India is among the fastest-growing markets in terms of addition of alternative accommodation platforms. Of the total 8,80,000 listings in India, over 1,40,000 are in 'alternative accommodation' segment, the company said. It witnessed a 68 per cent 'supply growth' in this category in 2017-18 in India. Listing denotes an individually bookable unit within a property. Alternative accommodation segment covers home-stays, hostels, apartments, villas, cabins, tree-houses, boats and bed and breakfast facilities, among others. A large chunk of company's supply growth in these categories came from states of Goa, Karnataka and Kerala.

The figures were shared by Gillian Tans, chief executive of the company during an interaction with a select group of journalists at the company's headquarters in Amsterdam recently here. Globally, 40 per cent of the company's active customers booked an alternative accommodation between February 2018-February 2019, it said. Citing findings of a survey it had undertaken, the company claimed 37 per cent of global travellers were planning to book a stay in an alternative accommodation in 2019. Its global revenue from the alternative accommodation segment for calendar year 2018 stood at USD 2.8 billion, about 20 per cent of overall revenue of Booking Holdings.

The company, however, did not reveal revenue figures for the segment in India, nor the percentage of travellers who booked a stay in alternative accommodations in the country. According to its survey, two-thirds of Indian travellers said that in 2018 they "plan to stay at least once in a type of accommodation they have not stayed in before". 43 per cent of Indian travellers said they will consider listing their homes on a travel website (as an accommodation), as against 21 per cent globally. Ritu Mehrotra, country manager, India, Sri Lanka and Maldives, said the Indian market is now "mobile-driven", as more and more customers are accessing the company's platform through mobile phones instead of desktop computers.

As against 50 per cent of bookings happening through mobile apps globally, in India the proportion would be in the range of 60 per cent and more, she added. Social media is a major growth driver for the tourism industry, especially in tier 2 and 3 cities, she said. Facebook and Instagram posts are acting as influencers for potential travellers when they make decisions about destination and accommodation. The 'FOMO" (fear of missing out) factor is being seen as a strong catalyst in these cities - thanks to social media, she said.

"Lot of people want to go to instagrammable locations. Specially in tier 2 tier 3 markets, there is such big influence of social media that moment I go somewhere I have to put pictures and these pictures have to look good," she said. "Disposable incomes are high in these cities, specially in tier 2 and 3 and there is a gap between supply and demand," she added.

Talking about the company's India strategy, CEO Tans said, "Our first goal was to build supply and brand and we are really focussed on that....Now we want to make sure that we get our brand out there." 

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
India Tourism
Written By: PTI
Updated: Tue, May 28, 2019
11:41 am
Amsterdam, PTI
RELATED NEWS
Budget 2022: Big boost to tourism! What experts think of the budget Budget 2022: Big boost to tourism! What experts think of the budget
Tourism sector flower blooms in India despite slowdown sentiments in other sectors of economy Tourism sector flower blooms in India despite slowdown sentiments in other sectors of economy
Incredible India 'Find the Incredible You' campaign wins global award for 2019 Incredible India 'Find the Incredible You' campaign wins global award for 2019
Swadesh Darshan scheme: Rs 1,400 crore tourism projects sanctioned for northeastern states Swadesh Darshan scheme: Rs 1,400 crore tourism projects sanctioned for northeastern states
Single tourist employs 39 people in India: Vithal V Kamat, Kamat Hotels Single tourist employs 39 people in India: Vithal V Kamat, Kamat Hotels

LATEST NEWS

Realme GT Neo 3 150W Thor Love and Thunder limited edition coming soon in India - Check details

New norms for safer tyre design to kick-in from October 1; expert picks Apollo tyres, JK Tyres for good gains

47th GST Council Meeting Outcome News: All you need to know about result of Chandigarh meet

Uddhav Thackeray quits as Maharashtra CM - Know what he said in webcast

Buy, Sell or Hold: What should investors do with Strides Pharma, MRPL and IEX shares?

Money Guru: How will rising interest rates in the US affect the Indian markets? Is this an opportunity to increase investment or is it a time to act wisely? Expert decodes

NSE Co-location Scam: Sebi fines exchange with Rs 7 cr, imposes Rs 5cr penalty on Chitra Ramkrishna

AAI Recruitment 2022: Last date soon to apply for 400 Junior Executive vacancies; check full details here

Brokerage sees robust gas demand at 6.1% CAGR over next 8 years; maintains buy on GAIL, MGL, Gujarat Gas and Petronet

Rakesh Jhunjhunwala-backed star health stock drops over 43% on IPO price—What should investors do?

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
© 2022. India Dot Com Private Limited. All Rights Reserved.
LIVE TV