Consumer durable makers eye revival in 2019; FMCG players bet on rural push By Shruti Verma Khare & Kumar Rahul

"... We expect consumer sentiments to be better and, hence, demand to pick up, pushing the market out of the slump. With some momentum in the rest of the fiscal, we expect the industry growth to be in single digit, Nandi said.

Consumer durable makers eye revival in 2019; FMCG
The FMCG companies are also doing product flanking, under which they introduce different combinations of products at different prices, to cover as many market segments as possible, Image source: Pixabay

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