Will Tata Altroz create head-turning road presence with IMPACT 2.0 design language? Details to know
For quite some time, automotive giant Tata Motors has been grabbing headlines due to its outstanding products. Recently, there were many strikingly different products from Tata Motors' Passenger Vehicle (PV) units. The carmaker has been gaining popularity, especially, because of the design language that its products carry. Tata Motors had introduced its IMPACT design language in 2016 - the debut was launch of Tiago, which became of one of its most successful products. This design language further extended itself with the introduction of the Hexa, Tigor and Nexon.
Premium hatchback ALTROZ
Tata Motors’ design team is now all geared up for the much-awaited Altroz. Earlier, Tata Motors had launched a special preview website for its premium hatchback ALTROZ. With the Altroz, Tata Motors is all set to enter the premium hatchback segment in India. Here is what we know so far about TATA ALTROZ:-
- The Altroz is Tata Motors’ first car to be developed on the company’s all-new Agile Light Flexible Advanced (ALFA) Architecture
- After being revealed as a concept at the Auto Expo 2018, the near-production version of the car was shown at this year’s Geneva International Motor Show (GIMS)
- The Altroz is designed under IMPACT 2.0 Design language
- According to Tata Motors, "ALTROZ aims at reinventing the urban car design with greater emphasis on bringing connectivity and everyday mobility together. It is an amalgamation of revolutionary design, advanced technology, class-leading connectivity and thrilling performance."
IMPACT 2.0 Design Language: All you need to know
Tata Motors says that they go by 'Glocal’ approach - ‘Think global, act local’ with design organization led by Pratap Bose. The design team consisting of 170 members, of around 12 nationalities, operates out of the company’s 3 studios in Pune (India), Coventry (UK) and Turin (Italy). "Based on customer-centric insights and global views, the team, constituted of both youth and experience, churns out industry-leading & award-winning designs every now and then," Tata Motors said.
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