Spreading wings! How premium e-bikes maker GoZero Mobility plans to expand its retail footprints in India
British electric bike maker GoZero Mobility has outlined a 3-pronged expansion approach for its pan India expansion. According to a company statement, GoZero Mobility plans to set up 18 experience centres, 80 channel partners targeting 1000+ retailers and online sales to expand its retail network in the next couple of years. GoZero Mobility is into manufacturing of premium electric performance bikes and signature lifestyle merchandise. It has its operations based out Kolkata.
"By 2021, GoZero Mobility plans to have 18 experience centres across the country. These centres will be franchise owned and franchise operated. The experience centres will have retail centre for electric bikes, merchandise and accessories, after sales desk and test drive enabled. For any online orders from the respective area, these centres would also act as fulfilment centres," said a company statement.
Reacting to the expansion plans, Ankit Kumar, CEO of GoZero Mobility, said, “We have received an overwhelming response throughout the country with over 350 applicants for channel partnership & franchise network experience centres." Kumar further adds, "E-bikes industry has a huge potential in India with the Government emphasising on electric mobility. Also, the people here are becoming more health conscious and opting for electric bikes. We have taken our own time to understand the market and devise the best offerings for our consumers and channel partners. We wish to give them the best in the industry."
Recently, GoZero Mobility had launched two of its flagship products “One” and “Mile” performance e-bikes in New Delhi.
GoZero One priced at Rs. 32,999, powered with 400Wh lithium EnerDrive battery pack which is optimized to provide 60 Kms of range on single charge. GoZero Mile priced at Rs. 29,999 is powered with 300Wh lithium EnerDrive battery pack which provides 45 kms range. Both the e-bikes come with lockable battery pack which makes it very convenient to charge & carry.
According to a recent study, the global electric bikes market is witnessing moderate growth and is projected to register a CAGR of 9.0% during the year 2017-2022. In India, the government has encouraged the use of electric bikes, and it is looking forward to convert each and every “fuel-running vehicle” into electric vehicles by the end of the year 2035.