Major broadcasters such as Zee Entertainment, Sony Picture Networks and Star India have come out with their a-la-carte and bouquet prices of their channels as mandated under the new framework for broadcasting and cable services by the sectoral regulator TRAI, applicable from December 29, 2018.
The new framework allows consumers to select and pay only for the channels they wish to view and requires TV broadcasters to disclose maximum retail price (MRP) of channels individually and that of bouquets.
Zee Entertainment Enterprise has welcomed it saying that it would provide customers a wide range of choices.
"The new regime, which is now applicable, would now give choice to consumers, deciding over the channel, which he wants to watch. He can now choose the channels and bouquet which he wants to watch," Zee Entertainment Enterprise President, Distribution and Affiliate Atul Das told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)