LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » India News

Nissan to go premium, unveils luxe SUV Kicks

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Updated: Thu, Oct 18, 2018
09:02 pm
PTI
RELATED NEWS
Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details
Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities
#GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here #GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here
India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global
RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21 RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21

Japanese carmaker Nissan Thursday unveiled a luxury sports utility vehicle 'Kicks' as it seeks to revive its fortunes in a market where it remains a fringe player even after almost a decade of presence.

The new India-specific Kicks, the details of which is yet to be revealed, will be commercially launched in January, said Thomas Kuehl, president, Nissan India Operations.

As part of its Move 2022 global strategy, the Japanese auto major is looking to merge its India operations with Saudi Arabia, where it has made significant investments but again hasn't had much success.

"We are excited and proud to unveil the Kicks, which is a testimony to our commitment to this market. As a part of our India strategy, we will bring in the best of our global products and technologies to our customers here," Kuehl said.

The company is kicking off a new strategy here, Kuehl said, adding the new offering will be the their core model for this market as it goes into the next phase of product offensive a premium for a positioning.

"We will bring in our global strength (in terms of products) to India. This was something that we did not do before," he admitted.

Nissan's domestic portfolio comprises the Micra Active, Terrano and GT-R while its sister-brand Datsun offers small car Go and Go+. It has discontinued the original small car Micra and the entry-level sedan Sunny some time back.

Nissan currently has a minuscule 1.13 per cent market share in the passenger car segment, while it's a negligible 0.68 per cent in the utility vehicles segment.

Going forward, Nissan will focus on the premium SUV segment here and will have a proper line-up with all its global strength, he said.

"We have learnt our lessons in the past four years.

And that is why we have come out with the Move 2022 strategy.

We've a very distinctive strategy for both the Nissan and Datsun brands," he said.

The company had last week unveiled updated variants of Go and Go+ as part of its strategy to take the Datsun brand to small towns.

"We came into practically in a very competitive segment with two major players dominating...and by only focusing on the me-too rather than having our own identity and our own differentiation," he said.

Nissan this time round just does not want to come to a segment but want to be a dominant player here, challenging the market, Kuehl said.

He said the company will start its B2B e-vehicle business here from the March quarter before entering into the mass market.

The company is also aiming to more than double its dealership network to around 600 over the next three years from 287 now, he said.

 

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Economy
RELATED NEWS
Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details
Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities
#GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here #GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here
India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global
RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21 RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21

LATEST NEWS

Yes Bank and SBI share price: Check what just happened to targets of these lenders

No external pressure: Parineeti Chopra on replacing Shraddha Kapoor in 'Saina'

Trading in Rakesh Jhunjhunwala Stocks II Technical’s decoded by Bonanza Portfolio

25 per cent DA for central government employs from April? What does this 7th Pay Commission benefit mean, how it helps pensioners? EXPLAINED

In chat with Anil Singhvi, analyst Vikas Sethi picks Nalco, L and T Finance as top buys for big gains

EPFO Account: Your employer no longer has this power over you - employees can do it now like THIS

Mid-Cap Picks with Anil Singhvi: JB Chemicals, Jindal Saw and KEC International are stocks to buy

PPF vs NPS Calculator: Here is what will turn you into a crorepati and much more - Money Tip EXPLAINED

7th Pay Commission: After family pension, Modi government BIG relief on DA for central government employees likely soon, pensioners to benefit too

Punjab Budget is populist, woos farmers, government employees

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved