LIVE TV
ZEE Business
ZEE BUSINESS
हिंदी में पढ़ें  हिंदी में पढ़ें
Live TV
Live TV
  • Home
  • Budget 2021
  • Personal Finance
    • PPF
    • Mutual Funds
    • Income tax
    • EPFO
    • Income Tax Calculator
    • Personal Loan Calculator
    • Car Loan Calculator
    • Home Loan Calculator
    • SIP calculator
    • SWP Calculator
    • MF Returns Calculator
    • Lumpsum Calculator
  • India
    • Companies
    • Property
    • Startups
    • Uidai
  • Economy
    • Aviation
  • Tech
    • Mobiles
    • Apps
  • Auto
    • Cars
    • Bikes
  • Markets
    • Commodities
    • Currency
  • Jobs
  • Indian Railways
  • World
    • Economy
    • Politics
    • Markets
  • videos
  • photos
  • Authors
  • More ...
    • VIDEOS
    • PHOTOS
Read in App
Business News » World News

Nike favored to beat soccer juggernaut Adidas at World Cup

  • Twitter
  • Facebook
  • Linkedin
  • whatapp
  • View in App
Updated: Tue, Jul 03, 2018
11:00 pm
Reuters
RELATED NEWS
Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details
Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities
#GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here #GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here
India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global
RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21 RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21

In a World Cup brimming with upsets, Nike Inc looks on track to defeat soccer juggernaut and archrival Adidas AG in the closely watched jersey sponsorship battle.

The two brands both have three teams playing in their jerseys in the quarter-finals, with one game yet to be played to establish the final eight. But the Nike swoosh decorates the outfits of Brazil and France, the sides most favored by betting websites to win the World Cup, plus Croatia.

Top German sports brand Adidas has Belgium, Russia and Sweden in the quarter-finals, and Tuesday`s match between Adidas-sponsored Colombia and Nike-backed England will decide the final participant in the last eight. Puma SE rounds out the group as the sponsor of the Uruguay team.

"While Adidas dominates the European leagues and the U.S. professional league, certainly any market share that Nike can pick up in a non-traditional U.S. sport can only bode well for the stock price and brand," said Jake Dollarhide, chief executive officer of Longbow Asset Management in Tulsa, Oklahoma.

Sports apparel makers typically sell the bulk of their fan merchandise ahead of the start of the World Cup, but a team`s success on the field can generate extra demand for gear emblazoned with its emblems and colors.

U.S.-based Nike kitted out more teams than Adidas for the first time in Brazil in 2014. Adidas fought back this year sponsoring 12 of the 32 participating teams, including strong early contenders Germany and Spain, along with hosts Russia.

Nike supplied shirts for 10 countries this year.

The tournament took a disastrous turn for Adidas last Wednesday, with 2014 champion Germany`s unexpected elimination. Shares of Adidas, Germany`s team sponsor, fell 2.7 percent in the following session.

In 2014, Germany accounted for a third of Adidas` roughly 9 million team jersey sales, Wedbush analyst Christopher Svezia wrote in a recent client note, with an incremental 10 percent of those sales resulting from Germany`s tournament victory.

At the weekend, high-profile Adidas-sponsored teams Argentina and Spain were eliminated. Likewise, Mexico lost to Nike-sponsored Brazil on Monday.

Heading into this year`s World Cup, Adidas downplayed its potential effect on sales, pointing to Russia`s tepid economy.

But the World Cup remains a major marketing opportunity for Adidas, which is one of seven FIFA partners and the supplier of World Cup match ball since 1970.

As well as team jerseys, sponsorship of top individual players is critical for the promotion of soccer shoes. Ahead of the World Cup, Nike expected 60 percent of players heading to Russia to use its footwear.

Since the start of the World Cup on June 14, Nike`s stock is up over 3 percent, helped mostly by a strong quarterly report and sales outlook last Thursday. Adidas has lost about 5 percent.

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)

Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.

TAGS:
Economy
RELATED NEWS
Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details Infosys Chairman Nandan Nilekani on India's Digital Economy I Kotak Institutional Equities highlights details
Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities Digital economy to outpace GDP growth, will result in 'competitive advantage period' for leaders in digital space highlights ICICI Securities
#GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here #GSTMakeItEasy: Facing GST related issues? Big initiative by Zee Business - Tweet your problems now! Check all details here
India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global India’s economy picking up steam, estimate recovery at 10% in FY22: S&P Global
RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21 RBI Monetary Policy: Governor Das says repo rate unchanged, sees GDP at 10.5 pct for FY22, inflation at 5.4 pct for Q4FY21

LATEST NEWS

Maharashtra: Fire at plastic goods unit in Thane, no casualty

Dow vs Nasdaq: Market Guru Anil Singhvi decodes opposite trends in both US indices

Money earning tip: SBI share price to deliver more than 50% return; experts give 'shares to buy today' tag

Karnataka Budget 2021 brings this good news for homebuyers planning to buy flats worth Rs 35 lakhs to Rs 45 lakhs

CBSE, CISCE board exams 2021: Education Minister talks about exam fever, how to score good marks, PM Modi's Pariksha pe Charcha 2021 and more

MTAR Technologies IPO Allotment Status, Share Subscription: EASIEST WAY! Check online at bseindia.com

SBI share price today: Rs 37 dropped in 3 weeks; watch out for levels around 378

GST Refund: This is how you can track your application without logging in to GST Portal - Explained

SBI Life Share price: Jefferies maintains Buy rating with target price of Rs 1110

Infosys, HCL Tech are top stock picks of HDFC Securities I Key highlights for Investors

  • India News
  • World News
  • Companies News
  • Market News
  • Personal Finance News
  • Technology News
  • Automobile News
  • Small Business News
  • Income Tax Calculator
  • Live TV
  • Videos
  • Photos
  • Author
  • Rss Feed
  • Advertise with us
  • Privacy Policy
  • Legal Disclaimer

Latest Trending Updates

  • EPFO
  • Budget 2020
  • Income Tax Return
  • Auto Expo 2020
  • Home Loan
  • Business News

Trending Topics

  • Income Tax
  • income Tax Calculator
  • 7th Pay Commission
  • Reserve Bank of India
  • GST
  • Latest Business News

Follow us on

zeebiz
zeebiz

Partner Sites

  • Zee News
  • Hindi News
  • Marathi News
  • Bengali News
  • Tamil News
  • Malayalam News
  • Gujarati News
  • Telugu News
  • Kannada News
  • DNA
  • WION
Copyright © Zee Media Corporation Ltd. All rights reserved