Three new app-cab service providers are banking on 'surge-free' pricing tagline to grab a pie of the burgeoning taxi market, particularly during the coming festive season.
At the time when complaints are rampant from customers against dominant players Ola and Uber for high surge pricing during peak hours, the new entrants -- Tygr, Yatrik and OTL Cabs -- drew strategies around surge pricing.
The first two had unveiled apps trying to tap yellow and white and blue some 30,000 metered taxis on city roads.
Tygr, with 3,000-odd taxis under its fold, would launch its app tomorrow with the catch-line of 'travel surge-free'.
"Our unique service preposition is travelling surge free. It will be governed by the state transport taxi fare. We are offering an array of digital payment modes," Tygr App co-founder and CEO Aditya Poddar told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)