MobiKwik to spend Rs 80 cr on marketing, promotion in 6 months
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Proud Moment for India! Country jumps 14 places in Ease of Doing Business from 77th to 63rd spot - Full listDigital payments firm MobiKwik plans to invest Rs 60-80 crore on marketing and promotions in the next six months as it looks to drive transaction volumes on its platform and get more consumers onboard.
MobiKwik, which competes with the likes of Alibaba-backed Paytm and Flipkart's PhonePe, also expects to see 2.5X growth in daily transactions on its platform.
"We have seen a phenomenal growth, especially during the ongoing festive season. We have a lot of activities going on that will continue till January. In the next six months, we are looking at a ATL-BTL (marketing and promotions) spend of Rs 60-80 crore," MobiKwik Vice President Marketing Akash Gupta told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)
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