Britain's retail giant Marks & Spencer (M&S) was accused of "lazy product development" by some leading Indian food experts in the UK after a new vegetarian biryani wrap hit the shelves as part of its Plant Kitchen range.
Marks & Spencer was accused of using popular terminology to suit its marketing without proper research, with Indian food experts taking to social media to point out that biryani comes in a bowl and not in a wrap.
"I started the row last year with the ridiculous Bengali Turmeric Kit by M&S so it's good to see more food writers and chefs getting involved in this debate, Mallika Basu, UK-based author of Masala: Indian Cooking for Modern Living', told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)
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