E-tailers, traders hail new norms but small vendors fret over 25 per cent limit

A senior executive of an e-commerce firm, who did not wished to be identified said the move could adversely impact investments being made to bring new sellers on board.

E-tailers, traders hail new norms but small vendors
The revised norms are aimed at protecting the interest of domestic players, who have to face tough competition from e-retailers having deep pockets from foreign investors, according to the ministry of commerce and industry. Reuters

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