Diageo launches Jane Walker Scotch
Diageo, the world`s largest spirits company, is launching a U.S. limited edition of its Johnnie Walker Black Label Scotch featuring a woman on the label, called Jane Walker, it said on Monday.
The launch in March marks the first major change to the brand`s "striding man" logo in over a century and comes as Diageo and peers try to attract more women drinkers.
For ever bottle of Jane Walker sold, Diageo will donate $1 to organizations supporting women`s causes.
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)
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