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02:55 PM IST
“Nobody's future is written in the stars, but we can use the stars to help write our future.”
—Carolyne Faulkner in her famous book, The SIGNS
During a tiring and risky time, like the COVID-19 era, an astrology start-up, InstaAstro, took up the challenge of helping people along these lines.
InstaAstro started as a venture during the pandemic and has reached a string of milestones ever since. This online astrology startup took charge with the hope of touching millions of lives. That hope has now become a big reality.
“We are proud to have more than 1,500 astrologers servicing over 50 lakh satisfied customers through our online astrology platform. And that’s just the beginning!," says Nitin Verma, the founder of InstaAstro.
Do you know that this founder’s entrepreneurial journey is a result of astrology prediction? Initially, Nitin did not believe in astrology, but saw his whole life incredibly transform from the lowest point of his career as he crossed paths with an astrologer, who predicted that Nitin had a bright future as an entrepreneur. Astrology gave Nitin hope in moments of self-doubt.
Quality over quantity—striving to be different but relevant
What sets InstaAstro apart in the well-established astrology market is onboarding quality astrologers through rigorous rounds of interviews.
“Focusing over ‘quality over quantity', we ensure top-quality consultation to people and fair earnings for astrologers," says Nitin Verma.
InstaAstro is solving people’s problems first, gaining trust through the guidance of genuine astrologers. Parallely, astrologers' earnings have significantly increased, with some earning over Rs 5 lakh. A considerable number of astrologers now earn lakhs of rupees as customers feel happy connecting with them repeatedly. This milestone represents a remarkable 10x growth in astrologers' revenue as well as demonstrates that they are on the right track for solving issues hands on.
Whether customers prefer a quick call with an astrologer or chatting with an expert, InstaAstro has options to suit different needs and budgets. Additionally, InstaAstro has a policy of keeping customer’s details confidential and secure to make sure that they are comfortable sharing personal problems.
“We ensure having the best astrologers on our platform to serve the customer's needs at their best. This was, is and will remain the foremost important area. And the fundamental reason why customers come back to us is to talk to the top skilled astrologers," Nitin adds.
Additionally, InstaAstro makes sure that only customers with genuine problems visit the platform. With a model that offers the first consultation at Re 1, they ensure that the time invested in solving a life problem is worthy enough, both for the customers as well as the astrologers. This also serves as an exchange of good energy levels as they try to establish trust and passion to go hand in hand. To add to it, they avoid communication hurdles between the client and the astrologer through queue scheduling and timely notifications. Time is money, as they say. We guess InstaAstro knows it too well!
InstaAstro founder Nitin Verma happily says, “At InstaAstro, we believe that astrologers are our first-level counselors who can help people gain clarity and find peace." He adds, “We are just a drop in the ocean, but we wish to add some value to the Happiness Index of the country.”
“The tremendous growth we have seen so far shows that our mission resonates with many people seeking guidance and insight into their lives,” says the Founder and CEO of InstaAstro. “There is no reward than assisting people when they need it the most. Our daily purpose is just that.”
Plans ahead
With a commitment to providing high-quality, affordable consultations from verified astrologers, InstaAstro is poised to continue its rapid growth in the coming time. The company aims to serve one billion seconds of daily consultations over the next couple of years.
(This article is part of IndiaDotCom Pvt Ltd’s Consumer Connect Initiative, a paid publication programme. IDPL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article.)
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