Adidas-owned Reebok cleared to open own stores in India

Adidas-owned Reebok cleared to open own stores in India

India on Tuesday approved Adidas AG-owned Reebok India`s proposal to start single-brand retail outlets across the country, paving the way for the shoes and apparel maker to sell directly to consumers.

The move follows the government`s decision to give similar approvals to Chinese smartphone maker Oppo and luxury goods retailer Louis Vuitton`s this month.

India allows foreign firms to sell directly to consumers through the so-called "single-brand retail" route, but companies need to source 30 percent of the products locally.

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India moved to partially relax those conditions in 2016, exempting foreign retailers for three years from the 30 percent local sourcing rule in a bid to attract more investment.

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)