Key Highlights

  • OnePlus ranked second behind Apple during Q2 FY18.
  • OnePlus 5T was the 'best-selling' smartphone in the country during the quarter.
  • Xiaomi and Google smartphone makers will be the other two brands to watch out for.

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Demand for the top three premium selling smartphone brands in India has reached a point of convergence in the second quarter of this financial year.
 
Among the top three brands, Chinese smartphone maker OnePlus pushed passed Samsung to rank second behind Apple in Q2 FY18, a report by Counterpoint Research dated November 20 said.
 
“Three brands, Apple, OnePlus and Samsung together controlled 98% of the total shipments in the premium segment. OnePlus is the new entrant in the segment and immediately captured a third of the segment breaking the Apple and Samsung duopoly,” Karn Chauhan, Research Analyst at Counterpoint Research said.
 
Reason for its surge in popularity was its growing emphasis as a ‘high-spec, well-built’ smartphone brand.

“Most of the growth for OnePlus came from attracting Android users (which is 97% of the market) away from Samsung with a stronger alternate high-spec well-built Android alternative offering.”
 
“OnePlus in just one quarter surpassed the market leader Samsung to capture second spot behind Apple in the fast growing premium segment,” the report said.
 
In terms of market share of the brands during the quarter, Apple stood first with a total market share of 35%, OnePlus and Samsung followed closely behind. 
How the OnePlus 5T stacks up against Apple’s iPhone X