National Cooperative Consumers' Federation of India (NCCF) will kick start from Friday sale of tomatoes via mobile vans in Delhi-NCR at a discounted rate of Rs 90 per kg to provide relief to consumers, top government officials said on Thursday.

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In Noida, tomatoes will be sold at the NCCF office located at Rajnigandha Chowk and also through mobile vans in Greater Noida and other locations, they said.

Also Read: The Tomato Crisis in India: Can We Expect a Price Ease Soon?

The cooperative will start sales in other cities such as Lucknow, Kanpur and Jaipur during the weekend, they added.

Cooperatives NCCF and Nafed have received a mandate from the central government to sell tomatoes as the retail price of the pulp has crossed Rs 200 per kg in several parts of the country, pinching consumers' pockets hard.

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