Will Paytms launch of chat feature be enough to rival WhatsApps entry into e-wallet biz?
Paytms decision to take on chat apps such as WhatsApp and Hike messenger with the launch of its own chat feature in the app may be launched as soon as the end of this month.
Key highlights:
- Paytm expected to launch new chat messenger into its mobile wallet app
- Paytm has over 230 million user base on its app
- WhatsApp to enter the digital payment business with tie-up with UPI
Paytm is looking to launch a new chat messenger into its mobile wallet app that will allow its users to chat among each other. The company has over 230 million user base on its mobile wallet app and this new development will allow them to chat among the network, according to a recent Reuters report. The chat feature is expected to be launched as early as the end of this month.
This development comes after the largest social chat app WhatsApp announced its plans to partner with UPI to launch digital payments and wallet services through it.
The Paytm move seems to be a way the company is looking to take on the chat app and others like it such as Hike Messenger.
Digital Payments: Paytm's biggest contender will be WhatsApp or Amazon?
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