Flipkart likely to be winner in festive sale with 80% looking to buy from e-commerce site
Flipkarts efforts have paid off as about 80% respondents plan to purchase products this festive season with it being the clear preferred platform across all categories.
Key highlights:
- 2017 festive season is deemed as an important milestone for the e-commerce industry by all the players in the ecosystem
- 80% respondents plan to purchase products this festive season with Flipkart
- About 83% respondents said they would purchase fashion products from Flipkart
The festive season offers on e-commerce sites have all begun with much fanfare this season. This is as the 2017 festive season is deemed as an important milestone for the e-commerce industry by all the players in the ecosystem.
It seems that Flipkart's efforts have paid off as about 80% respondents plan to purchase products this festive season with it being the clear preferred platform across all categories, said a RedSeer Consulting report.
About 83% respondents said they would purchase fashion products from Flipkart, while 17% said they would do so from Amazon.
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