Festive Sale: E-commerce companies continue to struggle as order to delivery time averages at 6 days
Happy customers, happy life is the motto being followed in the e-tailing sector with retailers racing to meet consumer demand.
Key Highlights
- Order to delivery time reduced in 2017 sale days.
- Jump in shipments by 24% were witnessed in 2017 festive sale days.
- However shopping appetite subsided during the last sale which garnered Rs 3,991 crore only.
Excessive shopping during three rounds of festive season sales have pushed e-tailers to up their game. Number of delivery days lessened in the sale days gone by as RedSeer Consulting pointed out in a report on Tuesday.
The order to delivery time (O2D) during the festive days dropped to six days from near seven days last year, the report revealed.
“Robust delivery performance of e-tailers in the face of strong shipment growth is a clear stamp of approval on the effectiveness of the supply chain preparations in the months leading to the festive sales,” the report said.
As delivery speeds improved shipments increased as well. For the e-tailing industry shipments grew to 2.8 crore products in just a five day sale this year.
This was a 24% jump in shipments from last year, the report revealed.
E-commerce industry generates sales of Rs 19,000 crore from festive sale month
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