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ad spends News
Digital ad spends still nascent in India as newspapers dominate the space
Mon, Dec 04, 2017
Newspapers may still dominate ad spends by brands next year. Ad spends in India are estimated to grow by 8.4% next year.
Digital video advertising spends expected to grow by 40% in next 5 years: Report
Fri, Oct 13, 2017
Digital advertisement spends are expected to grow to Rs 29,450 crore in 2021 from Rs 7,690 crore in 2016.
How demonetisation, GST, RERA have derailed advertising spends in India
Fri, Sep 01, 2017
The advertising industry has been hit due to reforms ranging from the demonetisation to GST and even RERA, which have resulted in advertisers such as FMCG, Automobile companies cutting their ad spends.
Mobile advertising revenue of nearly $8 billion in Q2 powers Facebook's growth
Thu, Jul 27, 2017
Facebook posted a nearly 50% growth in advertising revenues in Q2 as mobile advertising revenues surged to an 87% growth during the quarter.
Why Snapdeal continues to spend on advertising despite despite being up for sale
Tue, Jul 25, 2017
Snapdeal has not taken its foot of the advertising peddle despite talks with several e-commerce companies for the sale of the company.
IRDAI spent only 40% of advertisement budget in 2016-17
Sun, Jun 25, 2017
Unable to spend even 50 per cent of earmarked funds for insurance awareness last fiscal, Irdai is looking for innovative methods to utilise this year's advertisement budget that has been raised to Rs 66.5 crore.
Chinese phonemakers are using advertising to edge out their Indian counterparts
Wed, Jun 21, 2017
Chinese smartphone makers have put a substantial amount of investment into advertising expenditure to build a strong brand.
Here's how GST will impact the advertising industry
Tue, Jun 20, 2017
In terms of the type of industries, the trading industry will see a large 15% rise in the advertising budgeds due to the implementation of the GST.
India to leapfrog Italy to become 10th largest advertising market globally in 2017
Fri, Jun 16, 2017
While Italy has been the 10th largest ad market globally till 2016, India is expected to leapfrog it to move into the top 10 global ad markets.
Media and Entertainment sector grows Rs 1.26 lakh crore in 2016: Report
Tue, Mar 21, 2017
The India M&E industry maintained a growth rate of 11.6% over the past five years on the back of strong economic fundamentals, coupled with the growth in domestic consumption, says the FICCI-KPMG report.
We are spending more money on marketing WR-V than we spent on Honda City: Jnaneswar Sen, Honda Cars India
Mon, Mar 20, 2017
While the company clocked 1,000 bookings during the pre-booking period from March 2 to March 16, Jnaneswar Sen said it registered around 400-500 bookings after the official launch on Thursday.
FMCG, retail, automobile sectors ad spends to rise in untapped metro markets
Thu, Mar 09, 2017
The rise of 8 new half metros, with household income exceeding Rs 40,000 crore by 2020, said the report.
Mobile adoption to lead increase in digi ad spends over Rs 23,000 crore by 2020
Tue, Feb 28, 2017
An increase in the smartphone adoption of Indian consumers has spurt growth in the digital advertisement sector and is expected to reach Rs 23,795 crore by 2020, a report by Dentsu Aegis Network said on Tuesday.
Demonetisation to slow down digital ad spends in 2017
Thu, Feb 16, 2017
While demonetisation has resulted in a slowdown in growth in ad spends on media, the hardest hit is expected to be the digital medium
Vijay Shekhar justifies using PM Modi's picture to sell Paytm
Thu, Feb 16, 2017
When Paytm founder Vijay Shekhar Sharma used Prime Minister Narendra Modi as a front page cover on a newspaper for a Paytm advertisement advising people to use the e-wallet, many including political figures criticised the move.
Demonetisation shaves of 2% of ad spends in 2016: Report
Tue, Feb 14, 2017
Ad spends in India are expected to grow by 10% in 2017 despite the slow start due to impact of demonetisation.
XUV has many world class features which our competitors don't have: Vivek Nayer, Mahindra
Tue, Feb 07, 2017
Vivek Nayer speaks on their latest 'Live Young, Live Free' campaign, apart from ad spends, competition, marketing strategy and demonetisation.
Note ban: Govt spent Rs 94 crore on ads to popularise e-payments
Thu, Feb 02, 2017
Nearly Rs 94 crore has been spent by the government for spreading awareness about digital payments and popularising less-cash economy post demonetisation, the Rajya Sabha was informed today.
For Hexa, we are spending more on experiential marketing: Vivek Srivatsa, Tata Motors
Tue, Jan 24, 2017
Tata Motors has previously launched very unique marketing campaigns and especially has used print in a different way for their car launch campaigns.
Postponed product launches, consumption stimulus in Budget to boost ad spends
Fri, Jan 13, 2017
Many brands have partial deferment of advertising budgets led by postponement of new launches.