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Ad fraud News
Google takes on ad fraud issue by refunding advertisers for traffic generated by bots
Tue, Aug 29, 2017
Google has issued refunds to hundreds of advertisers for running ads on websites with fraud fraffic. The ad refunds are paving a way for tackling ad fraud which has been growing.
Indian marketers to lose $350 million to mobile ad fraud in 2017: Report
Fri, Aug 18, 2017
Mobile ad fraud in India is one of the highest in India due to the high adoption and use of smartphones and the start-up ecosystem flushed with funds.
Why advertisers need to pay attention to ad fraud on digital mediums
Fri, May 19, 2017
While many marketers harp about the number of views or likes their campaign received, many of them fail to check whether these number are true or fake.