Direct sales in India grew 12% in 2022-23, crosses Rs 21,000 crore in turnover: Survey
The Northern region continued to take the lead with 30 per cent of turnover, followed by the East with 25 per cent, West 22 per cent, South 15 per cent, and North East 9 per cent.
The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. (Image credit: ANI)