Coca-Cola launches ‘Powerade’; MS Dhoni to endorse new sports drink; has Cricket World Cup 2019 link too
Coca-Cola India has launched ‘Powerade’, a sports beverage that delivers quick hydration that is especially trgetted at athletes and fitness enthusiasts. Powerade will be endorsed by cricketer Mahendra Singh Dhoni.
Priced at Rs 50 for 500 ml PET, Powerade comes in Mountain Blast and Orange surge flavours. The sports drink has been developed alongside sports scientists.