Sellers expect 15% jump in festive sales this year, ramp up ad spend
Despite modest sales growth on e-commerce platforms recently (only 40 per cent of sellers surveyed reported a 10 per cent increase in current quarter sales), anticipation for a festive sales boost among the sellers is high across categories, according to market intelligence firm Redseer Strategy Consultants.
Sellers across the categories are bullish about this growth trajectory, which should provide a respite in this otherwise challenging macro-environment. Pic: Reuters