Amazon announces Prime Video Channels in India: Check pricing, benefits and other details here

Amazon on Friday announced the launch of Prime Video Channels in India. "Prime Video Channels will launch starting 24th September," Amazon India said in a release.

Prime Video Channels will provide Prime members a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services. It will allow Prime members the option for add-on subscriptions of popular OTT services and stream their content on the Amazon Prime Video app and website in India.

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"At launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services including discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV – each accessible with respective add-on subscriptions," the company said.

"Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners," it added.

Prime Video Channels benefits for Prime members include no hassle login and billing; more time watching less time deciding; enjoying their favorite features no matter which service; more choice; introductory pricing.

Prime members will be able to subscribe to Prime Video Channels offering programming in local Indian languages such as Bengali with hoichoi and Malayalam with manoramaMAX, and a selection of award-winning documentaries and short films from DocuBay and ShortsTV respectively.

Consumers can enjoy blockbuster and quality cinema from Lionsgate Play, MUBI and Eros Now, across languages and genre, while discovery+ adds an array of Wildlife, Adventure, Science, Food, Lifestyle content.

The new channels and their popular titles like The Father, Byomkesh, Star vs Food, Haathi Mere Saathi will now be available alongside customer favorite Amazon Originals like Shershaah, Mirzapur, Paatal Lok, The Family Man and The Tomorrow War, so there’s no need to toggle from app to app.

Prime Video Channels subscriptions and annual pricing in Rs available at launch in India include:

discovery+: Rs 299/year- discovery+ is offering a 25% discount for Prime members at launch.

DocuBay: Rs 499/year - At launch, DocuBay is offering a 50% special discount on its original pricing of Rs 999 for Prime members on annual subscriptions.

Eros Now: Rs 299/- At launch, Prime Members can avail an introductory 25% off on annual subscriptions offered by Eros Now.

hoichoi: Rs 599/ year –  Prime Members can avail 33% discount on hoichoi annual subscription for multiple streams and devices.

Lionsgate Play: Rs 699/year.

manoramaMAX: Rs 699/ year- Prime Members can avail introductory 30% discount at launch.

MUBI: Rs 1999/year.

ShortsTV: Rs 299/year - Prime members can sign-up to ShortsTV at a 40% discount, an introductory offer at launch.