Video-on-demand service HOOQ today launched a new subscription scheme for Rs 89 a month as it attempts to take head-on players like Netflix, Amazon Prime and Hotstar in the burgeoning Indian market.
The company, which forayed into the Indian market in 2015, is a joint venture of Singtel, Sony Pictures Television and Warner Bros. It operates in Indonesia, the Philippines, Thailand and Singapore apart from India.
"When we had entered the market two years ago, things were different then. Data was expensive and the video-on- demand market was just opening up. If you see today, data is much more affordable and people are consuming a lot of content on their mobile devices," HOOQ India Managing Director Salil Kapoor told
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