Bitcoin price slipped below $8000, slipping over 2 per cent on Tuesday after Twitter said it will start banning cryptocurrency advertising from today, joining Facebook and Google in a clampdown that seeks to avoid giving publicity to potential fraud or large investor losses.

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Bitcoin opened at $8,138.34, and touched an intraday high of $8,211. It dipped over 2 per cent to touch an intraday low of $7,751.31. The cryptocurremcy has shed over 25 per cent so far in March, and with the ad ban by social media giants, the price looks set to fall further. 

The prohibition by Twitter will cover advertising of initial coin offerings (ICOs) - crowdfunding used to raise cash by creating new coins - as well as token sales, reported Reuters on Monday.

The new policy, which will be rolled out over the next 30 days, will also ban ads by cryptocurrency exchanges and cryptocurrency wallet services, unless they are public companies listed on certain major stock markets.

For Japan, these will be limited to crypto exchanges regulated by its national financial regulator, Twitter said.

The firm had said this month it was taking measures to prevent crypto-related accounts from "engaging with others in a deceptive manner", but faced calls to go further after bans from Facebook Inc and Alphabet Inc's Google.

Facebook has restricted crypto-related adverts, while Google announced a ban that comes into force in June. 

REGULATORS' WARNINGS

Regulators have stepped up warnings that bitcoin and other virtual currencies are highly speculative and that some could be fraudulent, and that investors should be prepared to lose everything.  But last week the G20 group of rich nations failed to reach a consensus on how to supervise them.

Adverts for virtual coins or ways to trade them have appeared everywhere from London`s transport network to Japanese television as demand for them has soared.

Bitcoin has lost more than half its value from a December peak of almost $20,000 as fears of a regulatory clampdown spooked investors. News of the Facebook and Google bans also knocked the price.

Ethereum and Ripple's XRP, the second- and third-biggest digital currencies by market capitalisation, have tumbled this year too.

While critics call cryptocurrencies a Ponzi scheme that will end in tears for most investors, supporters say the coins are backed by powerful new technology that can replace traditional fiat currencies and upend the existing banking system.

(With inputs from Reuters)