Surprise! Instagram beats Facebook as most popular on this score
Popular social networking app Instagram, has emerged as the number one pick for brands when it comes to influencer marketing. Facebook’s photo and video-sharing social networking service Instagram leads as the primary choice of brands and 77% brands see it as a huge potential.
Instagram is followed by Facebook at 54%, according to a report by integrated influencer marketing platform Buzzoka. The survey was conducted with over 500 brands and content creators in order to provide a holistic understanding of influencer marketing ecosystem in India. Image source: Reuters
It noted that 69% brands spend $50,000 per year on influencer campaign, however, 27% brands went ahead and spent $1,00,000 per year. Over half the brand custodians considered branding and reach as their primary objective to use influencer marketing, it added. Image source: Reuters
Nearly 88% brand custodians felt that influencer marketing has the potential to drive engagement and reach, with 33% brand custodians consider content quality as a key proposition before finalising influencer for campaigns. Image source: Pixabay
YouTube as a platform has seen a huge rise in influencer marketing due to higher consumption of videos, it said adding that 65% brand custodians felt that the customer quality acquired from influencer marketing is better compared to other marketing channels. Image source: Pixabay
The report noted that 88% brands feel common people play important role in the influencer marketing ecosystem. Image source: Pixabay
For 2019, it expects 73% brands to spend more on influencer marketing and the top three platforms would be Instagram (69%), LinkedIn (8%) and TikTok (8%). Image source: Pixabay